Application
This unit describes the performance outcomes, skills and knowledge required to research and critically evaluate global floristry design trends and practice at a strategic level, and to use that research as a way of extending expertise in floristry design and construction.
This unit applies to all floristry industry businesses including retail floristry shops, and studio floristry businesses and those that specialise in corporate or special events. It applies to senior and specialist floral designers and floral stylists who work with significant autonomy, have considerable experience across product categories and have a strategic design focus as part of their job role.
No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Elements and Performance Criteria
ELEMENTS | PERFORMANCE CRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Explore floristry design trends and practice. | 1.1 Assess and select research strategies for exploration of global floristry design ideas and concepts. 1.2 Identify and explore new and alternative sources of information. 1.3 Research information on the history and evolution of the global floristry industry as a context for current work practice. 1.4 Identify and explore current, emerging technology and innovative ideas in floristry design practice. 1.5 Identify consumer markets for innovative floristry designs. |
2. Evaluate information to inform work practice. | 2.1 Use information to challenge own past design practice and personal style. 2.2 Analyse ways in which trends may be used or adapted to current work practice and generate commercial opportunities. 2.3 Assess the commercial viability of producing floristry designs that align to new and emerging trends. 2.4 Use information to generate discussion and critical analysis of floristry design trends. 2.5 Develop position on global design trends and emerging technology and integrate into professional design practice. |
3. Extend floristry design skills and knowledge. | 3.1 Assess implications of design trends, re-evaluate and refine approaches to own design practice. 3.2 Use opportunities presented by research to extend and refine floristry design skills and knowledge. 3.3 Collaborate with other professionals on floristry design practice to support self-development. 3.4 Use practice, feedback, professional discussion and evaluation to continually improve skills. |
Evidence of Performance
Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:
complete a research project using information from at least three different sources to:
identify and explore current, emerging technology and innovative ideas in floristry design practice
develop a report which covers:
analysis of emerging floristry design trends and technology
implications for their adoption including implications for the commercial viability of floristry designs that align to new and emerging trends
impacts on current design practice
potential for generating commercial opportunities
information on discussions and debates and the individual’s position on global design trends and emerging technology
plans for integrating new and emerging trends to own professional design practice
any experiences where design skills have been extended by using new and emerging trends during or post research.
Evidence of Knowledge
Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:
research strategies
sources of reliable information on global floristry design trends and emerging technology:
grower associations
industry associations
professional design practitioners
industry journals and trade magazines
university publications
primary functions of local, national and international design industry networks
methods for engaging in professional discussion and debate
evolution of the global and Australian floristry industry
emerging floristry design trends and technology and:
implications for their adoption
impacts on current design practice
potential for generating commercial opportunities.
Assessment Conditions
Assessment must ensure use of:
computers and the Internet to research information
trade magazines
people with whom the individual can engage in professional discussion; these can be:
people in an industry workplace or
people who participate in project activities, role plays or simulated activities, set up for the purpose of assessment, within a training organisation.
Assessors must satisfy the Standards for Registered Training Organisation’s requirements for assessors.
Foundation Skills
Foundation skills essential to performance in this unit, but not explicit in the performance criteria are listed below: | |
Skill | Description |
Reading skills to: | interpret and analyse information about complex and strategic design concepts, floral design trends and emerging technology. |
Oral communication skills to: | articulate and debate conceptual ideas with professional design colleagues. |
Initiative and enterprise skills to: | proactively use opportunities to update knowledge of global floristry design trends and emerging technology. |
Teamwork skills to: | use professional discussions with other florists to analyse floristry design trends. |
Planning and organising skills to: | establish a research process, collect and evaluate research data to inform professional development. |
Self-management skills to: | critically analyse information and formulate positions on design trends. |
Technology skills to: | use computers and the Internet to research information. |
Sectors
Floristry
Competency Field
Design and Construction